Financial services firms of all sizes — from multinational powerhouses to local banks with a handful of branches — all face variations of the same challenges: the need to meet regulatory requirements, to manage risk, and to gain insight into markets and customers. While these three challenges appear different, the solution to them is the same: firms must enhance their analytical capabilities.
After all, virtually every business today has data — and lots of it. While analyst reports and news articles differ in their precise predictions about data growth, there’s a clear trend to continued dramatic increases. Data alone is of limited value. Firms need analytics to turn this deluge of data into insight that can help them thrive. Analytics can simplify the creation of reports that track every aspect of their activity to ensure compliance with regulations and avoidance of fines or other sanctions. It can provide proactive warnings and real-time information about potential risks to support preemptive action or a swift response that minimizes damage. And it can tease out detailed profiles of target markets or customers, enabling firms to understand — and enhance — their value to these potential buyers and investors to drive top-line growth and cut customer churn.
CenturyLink (NYSE: CTL) is a global communications, hosting, cloud and IT services company that has enabled numerous financial services businesses — and millions of other customers — to transform their businesses through innovative technology solutions. CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 60 data centers in North America, Europe and Asia. The company provides broadband, voice, video, data, and managed services over a robust 250,000-route-mile US fiber network and a 300,000-route-mile international transport network.
To support our banking clients with state-of-the-art IT and competitive cost advantage, CenturyLink offers an audit-ready FFIEC reporting framework, CenturyLink Cognilytics and data modeling practices, a consolidated managed services model, and huge economies of scale.